Marketing Blog

Departures from the Sea of Real Estate Sameness


This Week in Social Media News

This Week in Social Media News: November 4 – 10

Snap Spectacles, Chatbots in targeted ads, Lightroom for Android, Instagram Stories & a Youtube VR app.

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.
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This Week in Social Media News

This Week in Social Media News: October 28 – November 3

Instagram e-commerce, Facebook Canvas for real estate, Facebook x Snapchat, Vine Hype, Snap Google Glass, Facebook school & Twitter Chatbots.

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.
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Facebook’s Newest Ad Types – How Canvas & Marketplace Can Help Real Estate Agents Attract Leads

What if we told you there was an advertising platform with results that satisfied 90% of real estate agents? And yet only 5% of agents are seeing mobile campaigns as a significant source of leads – because their FB ads aren’t optimized for conversions. Would you see this as an opportunity? You should.

While 64% of agents have tried Facebook advertising, few have figured out how to convert it into a mobile lead generation engine. Part of the reason for this is that many agents are driving mobile traffic to non-mobile optimized pages, which we wrote about here. Another reason is that – until recently – Facebook had not created the perfect mobile ad unit for real estate. As of a couple of weeks ago, however, things have changed. Now is the ideal time to jump headlong into Facebook advertising.
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This Week in Social Media News

This Week in Social Media News (October 21-27)

Twitter unlimited, the death of Vine, Facebook Live primetime, Whatsapp video calling, Facebook banking & Slack vs Facebook Workplace.

Welcome to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.
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5 Ways to Have the Best Social Media in the Real Estate Game


Real estate is a highly social profession, but often agents don’t realize that social media should be an extension of their charismatic IRL selves. A skillful and expertly curated social media presence is just as important to your brand as a great website. According to Hubspot’s Social Benchmarks Report, real estate agents post on social media at the highest volume of any industry, but are the least effective in terms of engagement. The gist? You may be posting too much, and not very well.
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