Marketing Blog

Departures from the Sea of Real Estate Sameness


You Are Missing Out On Massive Referral Business

Did you know that it’s significantly cheaper (six or seven times, to be exact) to retain a current client than it is to bring in a new one? While most agents focus their marketing efforts on generating new leads, top producers know the biggest ROI comes from working past clients. It’s a win-win!

Outbound Engine notes that real estate agents lose 20% of their clients per year because of attrition. The best way to maintain relationships with past clients is through a “multi-touch” approach. This means that you remind them of your presence (and how great you are) through multiple avenues and mediums: social media, email, and events. Think of your clients as old friends. Keeping in touch requires work, but the payoff is worth it.
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This Week in Social Media News

This Week in Social Media News: November 25 – December 2

Facebook Pages, Twitter, mobile Yahoo, Shell x Snapchat, & Vocal.

Welcome back to our new weekly social media news roundup! We feature new announcements in social media and clever advertising, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at Facebook’s new Pages layout and data exaggerations, Twitter becoming more of a popularity contest, Yahoo going mobile, the latest in interactive advertising and a brand new blogging platform.
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This Week in Social Media News

This Week in Social Media News: November 18 – 25

Facebook, Instagram Live video, Twitter QR codes & Snapchat geofilters.

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at how Facebook wants to help you sell lots of different things at once (and raise money for charities), Instagram’s foray into Live video, Twitter’s new QR codes, and Snapchat’s latest: geofilters.
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This Week in Social Media News

This Week in Social Media News: November 11 – 17

Fake news, landing pages, a new social media dashboard, & the latest in Virtual Reality.

Welcome back to our new weekly social media news roundup! We feature new announcements in social media, and tell you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at the fake news everyone’s concerned about, your most effective landing pages ever, a new social media dashboard, and the latest innovations in Virtual Reality.
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