Marketing Blog

Departures from the Sea of Real Estate Sameness


What You Can Learn From Taylor Swift’s Media Black Out

taylor swift

Country-pop chanteuse Taylor Swift just blacked out all of her social media. That’s right, a woman with 102 MILLION instagram followers no longer has a single post on her profile, nor even a profile image. Her website is all black. Her Facebook page is devoid of images. Her tweets are all gone… up until 2010 (did her marketing team get tired of deleting them?). It’s a bold move, to say the least. While her twangy bubblegum tunes are not exactly our preferred headphone fodder, this move certainly makes us respect her marketing team.

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We’ve Got Some Fancy Automation Up Our Sleeves

man beside switchboard

You know when Spotify suggests new albums for you that are so on-the-nose that they instantly become your new all-time fave? Ever dreamt of never having to vacuum again (or even THINK about vacuuming) because your Roomba does it without you having to tell it to? Intrigued by the Amazon Dash buttons, that deliver you laundry detergent (or coffee, or underwear (!)) when you press them? That’s automation. Yeah, all of that. As automation surges across industries, real estate has been lagging behind. Our industry is slow to reap the benefits of automation, and frankly we’re not standing for it.

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Social Media News: Issue 20

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Our social media news roundup features new announcements in social media and clever advertising, and tells you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at Twitter ad subscriptions, the rise of Whatsapp, the next era of Facebook’s Messenger, Groups for Facebook Business Pages, LinkedIn analytics attempts, and big-brand Augmented Reality.
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Social Media News: June 24 – July 6

social media news banner

Our bi-weekly social media news roundup features new announcements in social media and clever advertising, and tells you what it means for real estate agents focused on getting a higher ROI on their digital investment.

This week we look at advances in Brand Facebook Chatbots, Virtual Reality advertising with Google’s Advr, Airbnb for the ultra-rich, Instagram growth and AI, the future of cinema as told by the iPhone, and new Facebook metrics for marketers.
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