Marketing Blog

Departures from the Sea of Real Estate Sameness


Top 3 Real Estate Digital Marketing Mistakes


There’s nothing cooler than a retro, analog real estate agent, right? High-tech is out, vintage and device-free is in, right? Wrong, so so wrong. Just ask KAPOGI – a broker on the ground, a.k.a Reddit a.k.a “the front page of the Internet.” He writes: “an agent that is shying away from tech should be a bit of a warning sign…Agents who don’t use electronic signatures, online document management and all the other tools are falling behind. Very quickly.” Insisting that clients jump through hoops so that you can keep using outdated technology implies you’re not serious about your work. Ignoring the benefits of being tech savvy, KAPOGI notes, “is pure laziness on an agent’s part.”
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5 Easy Ways for Real Estate Agents to Improve their SEO


Before we get started, let’s first define Search Engine Optimization (SEO). According to Wikipedia, “Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.” SEO is therefore a series of steps taken to improve the search visibility of you and your content in major Search Engine Results Pages (SERPs) such as Google, Yahoo or Bing.

So what’s the big deal regarding search visibility?
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11 Tips to Improve your Email Signature


A professional looking e-mail signature is more than just a digital business card, it is also a smart and easy way to market to promote yourself or your business. Here are some tips to help you get started to make the most out of your e-mail real estate.
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